Go from data to decision faster with a unified intelligence layer. Connect performance and attribution across channels, find what’s working, and continuously improve results with a single solution.
Smart decisions can't wait until the campaign is over. Marketing Intelligence unifies every cross-channel insight, connects to the rest of your business data, and puts Agentforce to work while your campaigns are live. Now you can evaluate performance, prove impact, and act when it counts.
Automate your owned and paid performance. Data management tools connect sources for you to create an instant, unified view of all live campaigns.
Ask in plain language and get answers you can act on right away — no analyst, no dashboard digging. Just ask questions and get instant recommendations.
Track the full customer lifecycle and prove marketing ROI. Follow a prospect from their first ad impression to closed revenue, and finally have the data to show exactly how marketing contributed to the bottom line.
Smarter marketing starts with better data. Agentforce Marketing unifies your cross-channel data into a single intelligence layer with a pre-built semantic model and AI-powered data management built-in.
Cut hours of manual work with the Marketing Intelligence Data Model. It’s pre-built and powered by Tableau Semantics to automatically transform, map, and model your paid and owned data across your business.
Spend less time wrangling data with Data Pipelines, Total Connect, and pre-built workflows that keep everything analysis-ready. Then, try out Data Enrichment to automatically group, normalize, and extend your fields with AI.
Stop chasing insights and let AI surface them, wherever work happens. Agentforce can automatically reduce wasted spend, act on opportunities before the window closes, and deliver answers fast. Your team stays in control every step of the way.
Stop wasting ad spend. Agentforce Paid Media Optimization automatically monitors, optimizes, and pauses underperforming ads across every live channel and campaign, then suggests smarter goals to keep performance on track.
See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution
Go beyond justifying spend, and start proving impact. Full-funnel attribution, always-on visibility, and predictive goal tracking give marketers everything they need to optimize every dollar.
Understand what’s working across ads, email, social, and web Multi-Touch Attribution. You’ll instantly unlock out-of-the-box path exploration, funnels, and various attribution models for the conversions that matter to you.
Out-of-the-box Tableau Next dashboards come to life the moment your business and marketing data is connected, but remain fully customizable to fit your business. Goals let you set KPIs, track progress, and predict outcomes before issues arise.
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.
Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.
Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform—now on the #1 AI CRM.
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.
Learn more about why marketing analytics is important.
This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.
Marketing Intelligence is Salesforce's new marketing analytics product built natively on the Agentforce 360 Platform. It's known for it's pre-built semantic data model and Tableau Next visualizations. Marketing Cloud Intelligence (formerly Datorama) is a separate, enterprise-scale platform for more complex, multi-source analytics needs.
Marketing Intelligence includes Conversational Analytics, which allows you to use generative AI to ask natural language questions about your campaign data with Tableau Next Analytics and Visualization in Marketing Intelligence. Ask a plain-language question like, "Which campaigns are underperforming this quarter?", to get an instant, actionable answer from your live campaign data. This turns static dashboards into interactive experiences to quickly uncover anomalies and insights without leaving your workflow, whether you're working in Slack or Marketing Intelligence. No report requests, no waiting. This will be generally available beginning in June 2026. Learn more here.
Agentforce Paid Media Optimization is an AI agent embedded in Marketing Intelligence that continuously monitors live ad campaigns across every paid channel. When an ad underperforms against your defined thresholds, the agent automatically pauses it and surfaces recommendations on budget reallocation. Your team never has to manually check dashboards for reactive optimizations again.
Marketing Intelligence unifies performance data across every channel and campaign in one place. Multi-touch attribution shows exactly which touchpoints are driving pipeline and revenue. You can also ask questions in plain language to get fast answers, and walk into any leadership meeting with a clear, data-backed story.
Marketing Intelligence brings both paid and owned channel data into a single, unified view. On the owned side, it sources email, SMS, push, and journey performance. On the paid side, you can use 170+ pre-built API connectors to bring data from Google, Meta, LinkedIn, and more together. Plus, it has a connector for flat-file sources. Plus, a pre-built marketing semantic data model normalizes everything automatically the moment sources are connected, so you can spend less time on data management.
